Free Guide for Founders & Leaders at a Crossroads

Let It Break

13 Lessons From a Year That Burned Down an Old Operating System and What Emerged Instead

This past year, I watched something consistent happen across dozens of founders, CEOs, and leadership teams.

Hard-working, high-integrity leaders weren’t failing.

They were exhausting themselves trying to run businesses built for an older version of who they used to be.

Let It Break is a short, direct guide distilling the most important lessons I learned from:

  • Coaching 20+ business owners and leadership teams

  • Working across companies from early-stage to over $500M in revenue

  • Hundreds of conversations with entrepreneurs, operators, and trusted advisors

  • And my own lived experience rebuilding a business, and identity, from the ground up

This isn’t a marketing guide.
It’s an orientation guide.

This guide is for you if:

  • You’re a founder, CEO, or high-agency leader

  • You’ve built real momentum, and paid for it with exhaustion

  • You feel done chasing clients, opportunities, or validation

  • You sense the old way of operating no longer fits, but don’t yet have language for what replaces it

  • You want a business that works with your nervous system, not against it

If that’s you, Let It Break will put words to what you’ve already been feeling.

Inside the guide, you’ll explore:

  • Why burnout isn’t a failure, it’s an outdated internal operating system rejecting the structure it’s powering

  • How over-functioning quietly becomes the bottleneck in capable leaders

  • Why effort stopped working, and why that’s not a problem

  • The difference between building conversion mechanisms and building trust ecosystems

  • How to stop carrying other people’s inconsistency without becoming hardened or cynical

  • What it actually means to rebuild from identity instead of effort

  • How sovereignty, presence, and trust replace hustle as the drivers of momentum

You won’t find tactics to “push harder.”

You will find clarity that changes how you move.

Who I made this for

If you’re a founder, executive, coach, or operator running a real business, and something in you knows it’s time to lead differently, this guide was written for you.

Not to motivate you.

To help you orient.

And I’m confident you’ll find at least one moment that makes you stop and say:

“Holy shit. This is exactly what I’ve been living.”

That moment matters.
Because it’s usually the beginning of the real rebuild.

Download the guide

Let It Break is free.

No funnel.
No pressure.
No chase.

Just an invitation to see your year, and yourself, more clearly.